Stefan Lurweg

Stefan Lurweg is a seasoned professional in digital marketing and site management, currently serving as Senior Manager of Global Site Marketing at WeightWatchers since January 2005. With a comprehensive background in international marketing, conversion optimization, and A/B testing, Stefan has held various leadership roles, including Lead Go-to Market and Digital Product Manager, overseeing teams and managing projects across the German and Swiss markets. Prior experience includes significant positions in digital media planning and account management at companies such as Planetactive GmbH and CROSSMEDIA Deutschland. Stefan holds a Magister Artium (MA) degree in Communication Sciences from Universität GHS Duisburg-Essen.