Ainaa Fadillah

Ainaa Fadillah is an experienced Key Account Manager specializing in affiliate marketing and FMCG, currently working at Shopee since March 2025. Ainaa has successfully utilized performance analytics to enhance affiliate livestream content and fostered strong relationships with creators, translating market trends into strategic concepts to boost audience engagement. Prior to Shopee, Ainaa served as a Key Account Manager at Lazada, focusing on relationship cultivation with top sellers and driving growth in the Health and Groceries segment, along with leading a team of virtual key account managers to optimize sales. Ainaa's career also includes a brief tenure as a Customer Care Executive at UOB. Ainaa holds a Bachelor's degree in Psychology from the International Islamic University Malaysia.