Chonnaphat Thurasakul is an accomplished professional with extensive experience in project management and business intelligence. Currently serving as Project Management Lead and Buyer Analysis and CRM Team Lead in the Business Intelligence Strategy at Shopee since April 2021, Chonnaphat directs a team focused on revenue enhancement and cost optimization while analyzing user behavior for improved customer relations. Previous roles include Manager of Field Force at Mercedes-Benz (Thailand) Ltd., where Chonnaphat managed dealer performance and developed sustainability improvement plans, and Senior Supervisor at Toyota Motor Thailand, overseeing sales targets and ensuring adherence to company policies. Earlier career highlights include business development at Lazada and a brief role as a lifeguard at Walt Disney World. Chonnaphat earned a Bachelor of Business Administration with a focus on Finance and Marketing from Assumption University and participated in an exchange program at the University of the Incarnate Word.
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