Gustavo Santana is a seasoned professional in marketplace fulfillment and business analysis, currently serving as a Senior Business Analyst at Olist since May 2022. In this role, expertise includes conducting analyses of potential sellers and strategic partnerships, while closely monitoring performance and developing improvement plans. Prior experience includes significant roles at Magazine Luiza, where Gustavo held positions from Junior to Senior Commercial Marketplace Analyst, focusing on the development of sales strategies and partnership activation. Additional experience encompasses work at Walmart.com as a Marketplace Assistant and roles in marketing at Proteporta and Teclabel Soluções Industriais, supporting various marketing initiatives. Gustavo holds a Bachelor's degree in Marketing from Universidade Anhembi Morumbi, earned between 2015 and 2018.