Shopee
Nirmala Andanawari is a skilled product researcher currently working at Cicil.co.id since July 2022, where responsibilities include conducting UX/product research, executing research plans, and collaborating with stakeholders. Previous experience at NielsenIQ involved managing comprehensive research projects and performing quality analysis to provide insights to clients. Nirmala also worked as an associate consultant at Glints, linking companies with candidates and guiding them through the hiring process. Earlier roles include serving as a research analyst at Komite Nasional Keuangan Syariah, focusing on Islamic economics in Indonesia, and co-founding Sharia on Capital Market, where management of recruitment and team-building events was key. Nirmala holds a Bachelor of Economics in Islamic Economics from Universitas Padjadjaran.
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Shopee
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Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee originally began as a marketplace, offering consumer-to-consumer (C2C) transactions. It has since transitioned to a hybrid business model that caters to both C2C and business-to-consumer (B2C) transactions. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice via ongoing product optimisation and localised user-centered strategies. Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE. Shopee believes in the transformative power of technology, and strives to connect buyers and sellers within one community defined by three key attributes – Simple, Happy, and Together. Shopee is consistently ranked the top app in the Shopping category in Southeast Asia in terms of monthly active users, total time in app. In Brazil, Shopee ranked first in the Shopping category by downloads and total time spent in app, and second by average monthly active users, in 2021. Shopee was also the most downloaded app globally in the Shopping category in 2021*. Shopee was also the top e-commerce brand in YouGov’s “Best Global Brands 2021” and ranked sixth overall.