Ye Jin Lee has extensive experience in business development and project management within the e-commerce sector, particularly at Shopee from February 2022 to December 2024. In the role of Business Development for JP Cross Border, and as Project Manager for KR Cross Border, significant contributions included developing and scaling the Fulfilled by Shopee (FBS) business for the Korean market, leading to impressive year-over-year growth of over 3,153%. Prior to Shopee, Ye Jin Lee was part of the Global Export Trend Analysis Team at KOTRA, where responsibilities included generating financial MIS reports and supporting investment initiatives. Ye Jin Lee holds dual Bachelor’s degrees in Business Administration with a focus on Business and Marketing from IDRAC Business School, and Hospitality Management from Kyung Hee University.
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