Nikki Betuel

Nikki Betuel is a seasoned content designer and copywriter with extensive experience in crafting compelling narratives and brand identities across various industries. Currently serving as a Senior Content Designer at Shopify since June 2025, Nikki previously held the position of Senior Copywriter at Code and Theory, where responsibilities included managing the Adidas copywriting discipline and producing creative content for high-profile clients like Amazon and Ralph Lauren. As the founder of The Pact Box, a sustainable fashion start-up, Nikki developed unique products and handled various aspects of business management, including e-commerce and marketing. Additional experiences include feature writing and photojournalism for Vagabond Magazine and involvement in media production at Brown University, where Nikki earned a Bachelor of Arts in Modern Culture and Media.