Toby Cumpstay

Toby Cumpstay is a seasoned professional with extensive experience in e-commerce, business management, and technology consulting. Currently serving as a Senior Merchant Success Manager at Shopify since May 2022, Toby previously held the position of Chief Executive Officer at Simply for Strings, Australia’s largest retailer for stringed instruments, where responsibilities included oversight of business strategy and operations. Notable achievements include leading major replatforming projects, including SaaS technology integrations and omnichannel systems. Toby's career also encompasses roles in business development at Ply Creative, technology consulting at Deloitte Australia, and contributions as a co-founder of Simply for Strings. With a background in education and a Bachelor of Corporate Systems Management from Queensland University of Technology, Toby brings a diverse skill set in technology, strategy, and market development.