Patricia De Frutos Rius

Shopper Insights Manager at Shoppermotion

Patricia De Frutos Rius has a diverse work experience starting from their most recent position as a Shopper Insights Manager at Shoppermotion. Patricia is responsible for maintaining engagement with leads and providing in-store analytics to global retailers and brands. Prior to this, they worked as an Economic Reactivation Plan Administrator at Consell Comarcal Priorat, where they developed a plan to recover and stimulate the economy of the region affected by the COVID-19 crisis.

Before that, Patricia worked at Kiwop Marketing Online as a Digital Marketing/Sales/Customer Service professional, focusing on lead generation, digital analytics, and developing strategies for clients. Patricia also has experience as a Digital Marketing Executive and Customer Service representative at EVAQ8 Ltd, where they managed business accounts. Additionally, they worked as a Product Development Specialist and Customer Service representative at Transport Exchange Group, conducting training sessions and resolving problems for clients.

Patricia's earlier roles include working as a Customer Service Specialist/Office Administrator at Pole Star Space Applications, providing administrative support and later joining the customer support department. Patricia also worked as an Office Administrator and Marketing Assistant at Executive Decisions International and as a Front Office Receptionist at WESTPOINT HOTEL (HYDE PARK) LIMITED. Their first role was as a Call Agent at Indra Software Labs.

Overall, Patricia De Frutos Rius has gained experience in various industries, including retail analytics, economic development planning, digital marketing, customer service, and administration.

Patricia De Frutos Rius pursued a Master's degree in Digital Marketing from 2018 to 2019 at Universitat Oberta de Catalunya. Prior to that, they obtained a Bachelor's degree in Tourism and Travel Services Management from Universitat de Girona, which they completed from 2002 to 2005.

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