Samridhi Sood

Samridhi Sood is an experienced professional in the fashion and retail industry, currently serving as Product Head for Intune at Shoppers Stop since September 2022, where responsibilities include buying, sourcing, designing, and merchandising for the "Fashion for All" format. Previously, Samridhi held the position of Buying and Merchandising Head for Apparel and Footwear at More Retail Private Limited, achieving significant sales metrics and robust buying processes. Earlier career milestones include leadership roles at Aditya Birla Fashion and Retail Ltd - Pantaloons, where Samridhi managed a 300 crore ethnic portfolio and significantly increased revenue for men’s and kids' ethnic lines, as well as at Trent Ltd, driving substantial growth in ethnic children's wear. Samridhi began with Future Group India, contributing to brand revenue increases through innovative design and successful product launches. Educational qualifications include a graduation in Fashion Designing from the National Institute of Fashion Technology, Mumbai, and ongoing management studies at the Indian Institute of Management Bangalore.