Shorefast
Justin Parsons is an experienced digital marketing professional currently serving as the Manager of Digital Marketing at Shorefast since May 2022, where Justin focuses on social-driven growth. As a Digital Marketing Consultant for Keep The Internet Busy since February 2012, Justin has over 15 years of expertise in enhancing digital presence for businesses across North America. Additionally, Justin holds roles as Webmaster for U.S. Compliance and Digital Marketing Strategist for Ghost River Lodges since 2017 and 2018, respectively. From September 2015 to April 2024, Justin worked as an Ecommerce Developer & Digital Strategist for Mrs. Grossman's Stickers & Gifts, and previously served as Digital Strategist & Webmaster for Metalworks Institute from January 2017 to February 2019, where Justin led comprehensive digital strategies across the Metalworks brand. Justin's educational background includes studies at the Southern Alberta Institute of Technology from September 2007 to May 2009.
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Shorefast
Established as a registered charity in 2004, Shorefast was created to build economic and cultural resilience on Fogo Island, Newfoundland – a region previously devastated by the decline of the cod fishery. With an enduring commitment to Fogo Island, Shorefast is expanding its work for greater reach by sharing new models of place-based economic development with other communities, big and small. Shorefast is a registered charity that operates a set of charitable programs and owns social businesses in service of the local community. Together, they represent a determined effort to think holistically about how to find a way of life that is equitable, dignified, sustainable – and joyful. Shorefast’s charitable programs comprise a set of initiatives that hold relevance to community economic development – making it possible for local communities to thrive in the global economy. Shorefast’s social businesses were established to help grow another leg on Fogo Island’s economy, create meaningful employment, generate earnings to be reinvested in the community. Our businesses build on the inherent assets and strengths of place, capitalizing on the skills, culture, and imagination unique to Fogo Island. There is no private gain — all profits are reinvested in the community through Shorefast’s charitable programs.