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Ayaka Liu

Business Development Manager South & West China at Shorelight

Ayaka Liu has a diverse work experience spanning various industries and roles. Ayaka began their career as a Customer Sales Adviser at Jumeirah Group/Jumeirah Hotels & Resorts, where they handled room reservation sales and service queries. Ayaka then moved on to work as the Manager of the Canada Department at New Oriental Education & Technology Group, where they successfully completed budget tasks and managed the daily work of the department.

After that, they joined Educatius Group as an Area Sales Manager, where they had full responsibility for all sales of Educatius Group programs globally from Central China. In this role, they managed all channels within Central China, built relationships with key agents, and ensured continued growth and the achievement of annual targets.

Next, they worked at Study Group as a Student Recruitment Manager on the Strategic Launch Team for Higher Education in North America, West & South China. During their time there, they contributed to the development and execution of recruitment strategies and achieved success in student recruitment.

Subsequently, they joined Shorelight Education as a Business Development Manager for South & West China. In this position, they worked closely with the HQ data analyst team and Regional Recruitment Manager to develop a regional channel expansion plan. Ayaka also led the approach to new channels/partners, pitched and negotiated contracts, and maintained ongoing relationships with partners.

Most recently, Ayaka Liu has been serving as a Partnership Development Manager at International University Alliance, where they are responsible for developing partnerships.

Overall, Ayaka Liu has demonstrated strong skills in business development, partnership development, sales management, and relationship building throughout their career.

Ayaka Liu obtained their Bachelor's degree in English from Sicuan International Studies University between 2003 and 2007. In July 2019, they also obtained a certification in Business Development Foundations from LinkedIn.

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