Baiba Kaliksone

Baiba Kaliksone serves as the Global Head of CTV Operations and the Global Head of Emerging Solutions at ShowHeroes Group since December 2020, overseeing supply and demand operations for CTV in the US and Europe while also managing display advertising solutions. Previously, Baiba held the position of Head of Technical Account Management at ShowHeroes from January 2018 to December 2020, leading the Technical Account Management team, supporting sales and development with technical insights, and managing client relationships. Experience also includes roles as Junior Ad Operations Manager and Junior Project Manager, where Baiba focused on campaign execution and project management. Baiba holds a Master of Business Administration in International Business from the University of Latvia and a Bachelor's degree in International Business and Sustainable Economy from Rīga Stradiņš University, complemented by a brief educational stint at Copenhagen Business School.