Laura Peña Prias

Laura Peña Prias is an experienced professional in strategy, transformation, and digital innovation, currently serving as Senior Manager of Strategy and Transformation at Showpad since June 2022. Prior to this role, Laura held key positions at LeasePlan, advancing from Digital Transformation Manager, where leadership of cross-functional teams drove digital transformation initiatives, to Transformation Specialist, focusing on commercial excellence. Earlier experience includes roles as a Management Consultant and Consulting Business Analyst at FALCONI Consultores de Resultado, where support was provided to executive teams in navigating cost-driven transformations. Laura began her career as a Process Engineer at Vishay Intertechnology, Inc., optimizing manufacturing processes, and holds a Master's degree in Industrial Engineering and Management from Politecnico di Torino and a Bachelor's degree in Industrial Engineering from Pontificia Universidad Javeriana.