Elaine Ybarra

Elaine Ybarra is an accomplished Principal Project Manager in Marketing at WM since 2023, overseeing initiatives that drive revenue growth and enhance operational efficiencies. Previously, from 2021 to 2023, Elaine served as Ads Manager in Product Development and Marketing at Meta, where significant accomplishments included implementing a new landing page experience that generated substantial annual revenue and launching an AI-driven ad solution. Elaine's prior experience includes a Senior Vice President role at Citi from 2019 to 2021, where the development of onboarding processes led to significant time reductions, as well as tenure at Gulf States Toyota, managing comprehensive marketing technology stacks and improving conversion rates. With earlier roles at Citi, PointRoll, and Yahoo!, Elaine built a strong foundation in marketing strategy and technology, ultimately earning a Bachelor of Business Administration from The University of Texas at Austin.