Bhalender Pratap Singh Kanwar currently serves as Head of Trade Marketing & Brand Strategy at Shree Cement Ltd., leading a team to develop pan-India trade marketing and brand strategies. Previously, Bhalender held the position of Head of Sales for Premium Fans at Usha International, achieving significant topline growth and managing sales costs effectively. At HomeLane, Bhalender was the Business Head, responsible for PnL ownership and scaling the brand in West India. With extensive experience at Asian Paints, Bhalender led various marketing roles, including Senior Brand Manager for Home Decor and Head of Marketing & Retail Sales in Oman, contributing to the brand's growth in multiple categories across different markets. Bhalender's educational background includes an MBA from the Faculty of Management Studies, University of Delhi, and a Bachelor's degree in Information and Technology from Punjab Engineering College.