Max Irwin

Max Irwin serves as the VP of Sales for Europe at Shufti since July 2025. Prior to this role, Max held multiple positions at IDnow from March 2021 to July 2025, including Head of Gaming, Senior Sales Manager, and Sales Manager. Max's earlier career included roles such as UK Sales Manager at VIXIO Regulatory Intelligence and Senior Business Development Manager at GamblingCompliance, a leader in legal and regulatory information for the gambling industry. Additionally, Max has experience as a Senior Sales Executive and Subscription Sales Executive at Aspermont Media, where the Mining Journal is a key publication. Earlier entrepreneurial efforts include founding Tri-active Sports. Max possesses a Bachelor of Arts in Physical and Sports Education and Sports Science from St Mary's University, Twickenham.