Abby Kaplan

Abby Kaplan serves as the Vice President of Global Sales Operations at Shure Incorporated, where responsibilities include overseeing the Salesforce platform and leading corporate initiatives to update SAP to S4/Hana. Previously, as Vice President of Global Retail Sales, Abby architected the go-to-market strategies for various global retail channels, significantly contributing to the company's revenue and product roadmap. With a strong background in retail sales and marketing, Abby has directed sales growth, negotiated multi-million-dollar deals, and established effective sales strategies across multiple channels. Abby's career began at Alesis as a Sales Associate, and education includes a Bachelor's Degree in Communications Management from Chaminade University of Honolulu.