Laura Davidson has extensive experience in market development and marketing, currently serving as a Senior Market Development Manager at Shure Incorporated since November 2017. Previous roles within Shure include Market Development Manager and Lead Retail Market Development Specialist. Laura's prior experience includes working as an instructor at Singdaptive, an Account Manager at drinkcaffeine, and a Marketing Manager at TC Group Americas, where successful marketing campaigns and project management were key responsibilities. Early career roles included Product Specialist at TC Helicon and Creative Director at ParMusic Group, focusing on product demonstration and song pitching, respectively. Laura holds a Bachelor of Music from Berklee College of Music and a Leadership Principles certificate from Harvard Business School Online.
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