Laura Pierce

Laura Pierce has a diverse work experience in marketing communications. Laura started their career as a Brand Architect at Liggett Stashower, where they created and executed public relations campaigns for various consumer and B2B brands. Laura then joined Adcom Communications as a Social Influence Director. After that, they worked at ShurTech Brands as a Media Manager, where they executed public relations and advertising efforts for the Shurtape and Duck brands. Laura then moved on to become a Senior Media Manager at Shurtape Technologies, overseeing public relations, advertising, copywriting, and website and social media management for the Shurtape brand. Laura later became the Director of Marketing Communications and eventually the Director of MarCom + Media, where they led enterprise-wide marketing communications initiatives and managed teams responsible for various marketing activities, crisis communications, and online training programs.

Laura Pierce completed their Master of Business Administration (MBA) degree at Lenoir-Rhyne University from 2019 to 2020. Prior to that, they attended Kent State University from 1997 to 2001, where they earned a Bachelor of Science (BS) degree with a focus on Public Relations, Marketing, and Business. Laura also obtained a certification in Negotiation Skills from LinkedIn in June 2020.