Pam Kermisch

Pamela Kermisch was appointed to The Shyft Group’s Board of Directors in March 2023. Kermisch brings extensive experience in business transformation, brand strategy and positioning, and dealer/retail marketing. She has subject matter expertise in business and commercial strategy, insights and analytics, digital transformation, and customer experience. Since January 2018, Kermisch has served as the Chief Customer Growth Officer at Polaris Inc., the global leader in powersports. She is responsible for helping deepen Polaris’ relationships with its existing customers, expanding brand awareness, and connecting with new consumers. She currently serves on the Greater Twin Cities United Way Board of Directors and the Marketing Department Advisory Board of the University of Arizona Eller School of Business. She holds a bachelor’s degree in journalism and advertising from the University of Wisconsin-Madison.