SiaXperience
Laura Kalfon is a skilled copywriter with extensive experience in creating compelling content across various media platforms. Currently at SiaXperience since January 2023, Laura develops creative concepts, writes messages for films and social media, and works on gamified campaigns and nudge marketing activations. Previous roles include creating brand identities at Lonsdale Design and working as a creative copywriter at Publicis Conseil, where Laura contributed to numerous campaigns across TV, radio, and digital formats. Earlier experience also includes working as a copywriter assistant at Numberly, and as a communication officer intern at Nomad. Laura holds a Master 1 in Conception-rédaction from Sup de Pub and has a strong academic background in communication and advertising.
SiaXperience
SiaXperience brings together design, creativity and customer experience under a single brand. SiaXperience's ambition is to develop connectivity between brands and consumers, with a powerful analytical stance at the service of best practices in creativity and design. The offer is structured around three service lines: Digital Marketing, Collaborative Design and Growth Strategy. SiaXperience operates in all sectors, and in particular with major players in American Tech, European Utilities and global players in the lifestyle and cosmetics industries.