Tina Tieu-Lafrance

Tina Tieu-Lafrance is an experienced marketing professional with a robust background in brand strategy and communications. At SickKids Foundation since April 2016, Tina has served as Associate Director for both Brand Strategy, Governance & Production and Integrated Brand Marketing. Previous roles include Account Director at john st., managing accounts for notable clients like Kobo Global and WINNERS Canada, and Account Director at TAXI, where Tina worked with brands such as BMW MINI Canada and Kraft Canada. The career began as an Account Executive at Cossette with a focus on McDonald's Restaurants of Canada. Tina holds an Honours Bachelor of Arts in Media Information & Technoculture from Western University.