Waleska de Paula Curvo

Waleska de Paula Curvo is a seasoned professional in the field of market intelligence and business analytics, currently serving as a Senior Market Intelligence Analyst at Sicoob since September 2022. Previously, Waleska worked as a Business Intelligence Supervisor at the Núcleo de Mídia within the Secretaria de Comunicação da Presidência da República from April 2021 to August 2022, providing strategic support and performance analysis for online media campaigns of the Brazilian federal government. Other notable positions include roles as a Business Intelligence Analyst at Banco do Brasil, where Waleska contributed to the development of digital media intelligence and campaign performance monitoring, and various positions in digital marketing and analytics since 2009, including work at Digital Group and Monumenta Comunicação e Estratégias Sociais. Waleska holds an MBA in Data Science and Analytics from USP/Esalq and a Bachelor's degree in Advertising and Social Communication from IESB.