Alberto de la Serna

Alberto De La Serna is an accomplished Account Executive at SICPA since May 2011, bringing extensive expertise in Automated Identification Technologies (AIT) with experience as a Sr. Solutions Consultant at Savi Technology from April 2010 to May 2011. Prior roles include Director of Sales and Business Development for Latin America at Hi-G-Tek Incorporated, as well as RFID Sales Engineer at Symbol Technologies, where Alberto specialized in automation and RFID applications. Earlier positions included Applications Engineer at Zebra Technologies, focusing on barcode systems, and Systems Engineer at Lucent Technologies. Educational qualifications include a Master of Science in Electrical Engineering from the Illinois Institute of Technology and a Bachelor of Science in Computer Engineering from Florida International University.