Hiana Leal

Hiana Leal is a seasoned professional with extensive experience in change management and digital marketing. Currently serving as a Change Management Analyst at Sicredi, Hiana specializes in projects related to AI, WhatsApp Enterprise, and Salesforce CRM. Previous roles at Sicredi include Senior PMO Analyst and Business Development Advisor, where Hiana led new customer prospecting initiatives, developed relationship models, and utilized data-driven tools like PowerBI and Tableau. Hiana's early career includes significant contributions as a Digital Marketing Analyst at Grupo Canopus, where key responsibilities involved digital media planning and CRM management. Hiana holds multiple degrees, including a postgraduate degree in Communication and a degree in Marketing Management, and is currently furthering education in marketing for financial products at Pontifícia Universidade Católica do Rio Grande do Sul.