Liron Berkovich

Liron Berkovich has extensive experience in finance and accounting. From 2008 to 2014, Berkovich worked at PwC as an Accountant, specializing in international standards and auditing private companies and start-ups. From 2014 to 2016, Berkovich served as the VP of Finance at AposTherapy, overseeing financial system management and providing professional guidance to accountants across multiple subsidiaries. From 2017 to 2022, Berkovich served as the CFO at Netboost Media Ltd., where they were responsible for all financial aspects and played a key role in stabilizing the company after an acquisition by a public firm. From 2018 to 2022, Berkovich held the position of CFO and Head of the CFO Department at Brooks-Keret Financial Management, where they managed the CFO Department and acted as CFO for several leading companies. Currently, Berkovich is serving as the Chief Financial Officer at Sidelines.

Liron Berkovich obtained a Bachelor's degree in Health System Management from Ben-Gurion University of the Negev from 2003 to 2006. Later, from 2007 to 2010, they earned a Bachelor's degree in Accounting and Business/Management from The College of Management Academic Studies. Finally, they completed a Master of Business Administration (MBA) from Ben-Gurion University of the Negev from 2006 to 2008.