Lorena Cervantes

Lorena Cervantes is a seasoned professional with extensive experience in the coatings and inks sector. Currently serving as Commercial Director and BU Head for NW & SH North LATAM at Siegwerk since September 2019, Lorena has previously held significant roles including Co-Owner at Saylor Chemicals SA de CV and Regional Business Manager for Coatings & Inks at Cognis. Prior positions include SBU Leader at Henkel and Specialist in paints and coatings at Productos de Consumo Resistol, where Lorena developed formulations and assisted in plant operations. Educational qualifications include a Negotiation degree from IPADE Business School, a degree in Industrial Chemical Engineering from Instituto Politécnico Nacional, and a degree in Financial Administration from Tecnológico de Monterrey.