Astrid Bohé

Astrid Bohé has a strong background in digital business transformation and marketing. Most recently, they served as the Senior Vice President - Digital Customer Experience at Siemens Healthineers. In this role, they led the design and implementation of the "Digital customer experience" entity, which involved transforming a team of 55 people into a customer experience-focused entity with five distinct teams. Astrid also developed the strategy, designed the organizational structure, and implemented change management and upskilling programs. Prior to Siemens Healthineers, Astrid worked as a Digital Business Transformation Adviser at a digital advisory firm and held leadership positions at IBM, Accenture, Vodafone, American Express, and Lufthansa. Astrid'sexperience spans across various industries, with a focus on digital transformations, analytics, and marketing.

Astrid Bohé has received an MBA in Business Administration and Management and Tourism & Transport from the University of applied science Rhineland Palatinate. Astrid also attended IMD, although no specific degree or field of study was mentioned.