Vijayasimha Madhurao

Vijayasimha Madhurao, PMP, is a seasoned professional with extensive experience in the medical diagnostics and laboratory automation sector. Currently serving as the Sr. General Manager of Marketing at Siemens Healthineers since May 2023, Vijayasimha has previously held significant positions at Ortho Clinical Diagnostics and Beckman Coulter, where responsibilities included conceptualizing marketing strategies, enhancing brand visibility, and overseeing product launches. With a solid background in product management and technical applications from roles at Roche Diagnostics India and Ranbaxy Diagnostics, Vijayasimha has consistently demonstrated expertise in driving business growth through innovative marketing initiatives and strategic market analysis. Education includes a Master of Science in Medical Biochemistry from Kasturba Medical College and a Bachelor of Science in Microbiology from Bangalore University.