Serkan Bayrakci is currently engaged in an Innovation Marketing & Communication role at Siemens since April 2024. Prior to this position, Serkan gained experience in marketing through an internship at BMW Group from September 2023 to January 2024, and held a Werkstudium position as an International Community Manager & CRM at Upljft GmbH from November 2021 to August 2023, focusing on various brands including DFL, Sky Deutschland, and tesa. Academically, Serkan is pursuing a Bachelor of Arts in Business Administration at OTH Regensburg, expected to graduate in June 2025, and completed an international semester in Global Marketing at IPAM in 2023.