Valeria Rivera

Valeria Rivera currently serves as the Head of Communications & Business Development for Mexico, Central America, and the Caribbean at Siemens, a role held since November 2012. With a strong focus on developing communication strategies to enhance brand reputation and market positioning, Valeria leads a talented team in delivering compelling messaging across various channels. Previous experience includes roles as Head of Corporate Strategy and Business Development, Regional Project Leader for Salesforce, and Strategy and Business Development Manager at Siemens, where Valeria drove strategic growth initiatives and digital transformation projects. Early career experience includes a role as Client Service Trainee at Nielsen. Valeria holds a Master's degree in Corporate and Digital Communication from EAE Business School and additional qualifications in Digital Transformation from the Massachusetts Institute of Technology, Business Management from Tecnológico de Monterrey, and Trading Relations from Instituto Politécnico Nacional.