Carrie Roberts

Carrie Roberts is the Founder and CEO of Sift Food Labels. Carrie has over thirteen years of experience in marketing and branding, including positions at T-Mobile, Netflix, Microsoft, Wieden + Kennedy, and Razorfish.

Roberts began their career in 2006 as an International Assistant Account Executive at TBWA\Media Arts Lab. Carrie later became a Global Account Director at Razorfish in 2007, and then a Global Account Supervisor at Wieden + Kennedy in 2010.

In 2011, Roberts joined Microsoft as the Director of Global Marketing Strategy. In this role, they were responsible for the company's brand strategy and campaigns. Carrie led the Windows Phone campaign and helped to launch the Office and Skype brands.

Roberts left Microsoft in 2015 to join Netflix as the Senior Lead of Global Brand Marketing Strategy. At Netflix, they were responsible for developing and executing the brand marketing strategy for the company.

In 2017, Roberts joined T-Mobile as the Head of Consumer Marketing Strategy. In this role, they were responsible for developing and executing the consumer marketing strategy for the company.

Roberts founded Sift Food Labels in 2019. Sift is a food labeling app that helps people make informed decisions about the food they eat.

Carrie Roberts has a Bachelor of Science in Advertising and Business from the University of Tennessee, Knoxville. Carrie also has certification from the Kellogg School of Management in Kellogg on Marketing and is an Executive Program graduate.