Natalia Motta

Natalia Motta is an accomplished marketing executive with extensive experience in strategic leadership roles across various industries. Currently serving as Chief Marketing Officer at Sigma since 2025, Natalia previously held the position of Chief Marketing Officer for KFC Latin America & Caribbean at Yum! Brands from 2019 to October 2025, where leadership efforts included spearheading a multidisciplinary market success team and implementing innovative marketing strategies. Prior to Yum! Brands, Natalia was the Regional Head of Marketing at McDonald's from 2013 to 2018, achieving significant sales growth through inventive marketing initiatives. Additional experience includes roles as Marketing Lead at Red Bull, Youth Segment Manager, and Regional Product Manager at Telefónica Colombia, and Account Executive at Leo Burnett. Natalia holds an MBA from IE Business School and a degree in Industrial Engineering from Universidad de Los Andes.