Anita Masih

Anita Masih is an experienced professional with a diverse background in finance, customer service, and recruitment. Currently serving as Deputy Team Leader at Sigma Connected Group since September 2020, Anita leads a finance team. Previous roles include customer care professional, customer advisor in finance, and recruitment in multiple organizations, including NHS Professionals and Sevacare, where responsibilities involved arranging care for vulnerable patients. Other positions include customer service advisor at Workforce Staffing and back office sales support at AND Steel, showcasing strong skills in client management and sales operations. Anita holds a degree from Birmingham City University, completed from 1991 to 1996.