Jack Dennison

Head of Ecommerce & Data at Sigma Sports

Jack Dennison has a diverse work experience spanning multiple companies and roles. Jack began their career at CommuniGator as a Junior Product Specialist, where they handled email marketing campaigns for managed service clients and provided support for clients managing their own campaigns. Jack also contributed to pre-release testing of new versions of the platform.

After that, Jack worked at Sharon Lindsay Communications Limited as a PR Account Executive, where they carried out PR admin duties such as collating coverage reports and distributing press releases.

Following their time at Sharon Lindsay Communications Limited, Jack joined Evans Cycles as an Email Producer, responsible for planning, building, and sending regular broadcast emails. Jack also worked closely with the merchandising and design teams to ensure consistent and error-free visuals.

Jack then moved on to become an eCommerce Trading Executive at Evans Cycles, where they managed and merchandised various pages on the website to increase conversion and revenue. Jack also collaborated with the buying team to promote high-margin products and optimize product listings.

At Sigma Sports, Jack progressed from a Senior Trading Executive to Head of Data and finally, Head of Ecommerce & Data. In their role as Head of Data, they led the team in creating a centralized Data Warehouse, enabling data analysis and automation across departments. Jack also emphasized data maturity within the business and prioritized outcome-focused analysis.

Throughout their career, Jack has demonstrated a strong focus on data management, ecommerce trading, campaign planning, and marketing execution.

Jack Dennison attended Nottingham Trent University from 2009 to 2012, where they obtained a BA Honours degree in History. Prior to that, they studied at Oxted School from 2002 to 2009, although their degree and field of study during this period are not specified. Additionally, Jack has earned two additional certifications: "Data Analysis for Management" from The London School of Economics and Political Science (LSE) in February 2022, and the "Google Analytics Individual Qualification" from Google in December 2018.

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Timeline

  • Head of Ecommerce & Data

    May, 2022 - present

  • Head of Data

    October, 2021

  • Head Of Trading

    October, 2020

  • Senior Trading Executive

    April, 2019