Karthiban Varathan

Karthiban Varathan has a diverse work experience in the marketing field. Karthiban has held roles at various companies such as Sign In Solutions, Adfenix, The Body Shop, Hindawi Publishing, RICS, Halo Insurance Services Limited, dmg media | Wowcher, Zeta Interactive, IPT, and Emarsys.

At Sign In Solutions, Karthiban served as the Head of Marketing Operations and Automations, where they supported the implementation of systems and data into the company's framework. Karthiban was responsible for managing platforms like Salesforce, Pardot, and Hubspot.

As the CRM Product & Automations Owner at Adfenix, a global Prop-Tech company, Karthiban was responsible for developing and implementing digital marketing communication strategies. Karthiban managed a team of 4 people and utilized platforms like Salesforce, Pardot, and Marketing Cloud for data modeling, segmentation, campaign creation, and journey building.

Karthiban also had experience as a Customer Product Consultant at The Body Shop and as a Marketing Operations Manager at Hindawi Publishing. At RICS, they worked as an Email Marketing Manager. Karthiban also served as a CRM Manager at Halo Insurance Services Limited, an eCRM Executive at dmg media | Wowcher, a Production Analyst at Zeta Interactive, an Email Marketing Co-ordinator/Manager at IPT, and a Senior Account Executive at Emarsys.

Overall, Karthiban Varathan has a strong background in marketing operations, automations, CRM, email marketing, and digital marketing, with experience in various industries such as visitor management, real estate, publishing, insurance, and e-commerce.

Karthiban Varathan attended Rooks Heath High School from 2002 to 2005, where they completed their GCSE. Karthiban then went on to study at Northwood Sixth Form from 2005 to 2007, where they pursued A Levels. Finally, from 2007 to 2011, Karthiban Varathan attended Kingston University, where they earned a Bachelor of Arts (BA) degree in Business, Management, Marketing, and Related Support Services.