Signal Automotive
Sheri Muir is an experienced finance professional currently serving as the Director of Export Finance at Signal Technologies since June 2023. Muir has held various managerial roles in automotive finance, including Market Manager and Branch Manager at Automotive Finance Corporation from October 2015 to February 2023, and Finance Manager positions at multiple dealerships such as Legacy Dodge/Williams Chrysler and TCJ Auto Group. Muir has extensive expertise in securing automotive financing, managing lender relationships, and overseeing financial operations, with prior experience as a Financial Services Representative at CIBC, where responsibilities included securing personal loans and opening accounts. Muir's career spans over two decades, demonstrating a strong focus on finance management and customer service in the automotive sector.
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Signal Automotive
Signal is a technology-enabled automotive wholesale platform that employs data to optimize wholesale dealer trades.Developed to modernize and automate the wholesale process, Signal allows buyers and sellers to leverage its powerful near real-time appraisal platform. Its Predictive Inventory Engine (PIE) enables dealers to understand their optimalinventory mix and then purchase curated lists of wholesale vehicles. The pricing model includes the delivery of front-line ready vehicles to a dealer’s lot, saving time, money, and energy. The platform creates efficiency throughout the wholesale process by providing transparent pricing, consistent inventory, high quality, and simplified logistics.Signal was founded in 2017 by Steve Jillings.