Alaa Ameen is a seasoned CEO with over 26 years of experience in driving growth and corporate transformation across various sectors, including healthcare, energy, and private equity. Currently serving as the Chief Executive Officer at Signify, formerly Philips Lighting, Alaa led the IPO of Tibbiyah Holding in 2022 and executed several mergers and acquisitions to expand market reach and diversify revenue. Alaa has a strong track record of optimizing P&L for multi-billion SAR enterprises and building strategic partnerships with government and multinational organizations. Having held leadership roles at esteemed companies such as Honeywell and GE, Alaa is recognized for turning underperforming businesses into industry leaders through governance excellence and operational efficiency. Alaa is also pursuing a B.Sc. in Electrical Engineering from King Saud University.
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