Floor Korteweg

Floor Korteweg is an accomplished leader in digital marketing and content management, currently serving as the Sr. Director of Digital Experiences & Platforms at Signify since May 2018. Korteweg has been instrumental in driving digital transformation initiatives, enhancing customer experiences for both B2B and B2C audiences, and implementing advanced marketing solutions such as Adobe's full-stack suite. With a progressive career at Philips Lighting, Korteweg has held various positions, including Head of Global Digital Marketing, where strategic digital marketing and e-commerce transformations were successfully executed, as well as Director of Platforms & Content Enablement, overseeing crucial developments during the company’s independence from Royal Philips. Korteweg's academic background includes a Master’s degree in Economic Services and Retail Marketing from Tilburg University and a Bachelor's degree in Marketing Management from Fontys Hogeschool.