Ine Aerts is an experienced marketing professional currently serving as the Sr. Global Proposition Manager for Philips Hue at Signify since May 2018. In this role, Aerts is responsible for setting the marketing strategy, developing value propositions, steering messaging for global campaigns, and providing strategic direction for product innovation. Previously, Aerts held positions as Sr. Global Marcom Manager and, earlier, as a marketing communication manager and junior marketing communication manager at Philips Lighting. Aerts holds two master's degrees in Corporate Communication and Strategic Communication from the University of Antwerp, complementing a foundational education at Sint-Jozef College Turnhout.
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