Julice Tra Bi

Julice TRA BI is an experienced professional in account management and strategic partnerships, currently serving as Key Account Manager for West Africa at Signify since September 2018. Julice has a robust background in driving business growth across various sectors, having previously held roles such as Regional Country Manager for Strategic Partnership at Transsion, where responsibilities included B2B and trade marketing for brands like Tecno, Infinix, and Itel. Prior experience includes leadership positions at Huawei Technologies, focusing on retail and product management, and various commercial roles at Etisalat Group, AS CONSULTING, and MTN. Julice holds multiple degrees, including an MBA in Strategic Management from the Federation for European Education and a Master in Marketing Strategy from Agitel Formation.