SIIA Cosmetics
Hicham Khodri has held several positions in the corporate world since 2010. Hicham began their career at Hotel Rif as Vice Director and Events Director in 2010. In 2012, they moved to Live Innovations London as Business Development. Hicham then joined Lord & Cliff in 2014 as Arabic Sales Director. In 2017, they became Co-Founder and CVO of both SIIA Cosmetics and Sphinx Hair.
Hicham Khodri completed a Master's degree in Hospitality Administration/Management from Management Academy School Khenifra in 2010. Prior to that, they completed a Bachelor's degree in Hospitality Administration/Management from Université Moulay Ismail Meknès in 2008.
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SIIA Cosmetics
Inclusive prestige cosmetics infused with Korean Skincare for luxuriously easy everyday wear. SIIA cosmetics was created to be a part of your everyday life, with easy to use, travel friendly, K-beauty products that didn't compromise on performance or health while still offering a luxurious experience without the price tag. Each product is infused with time honored Korean skincare ingredients to hydrate and protect the skin barrier both while wearing & long after you take off. We are passionate about providing inclusive makeup for all, and have created Siia Cosmetics to be the first truly inclusive K-Beauty brand, 100% made in Korea, to be held at the highest standards for ingredients and formulation. FOUNDED IN 2019 BY A SMALL TEAM OF ENTREPRENEURS AND BEAUTY EXPERTS TO BRING THE HIGHEST QUALITY COSMETICS TO THE GREATEST NUMBER OF PEOPLE. BECAUSE WE BELIEVE IN THIS FUNDAMENTAL TRUTH: EVERYONE DESERVES BEAUTY.