Geri Fitzgerald

Geri FitzGerald is a seasoned marketing and strategic services professional with extensive experience in the media and publishing industries. Currently serving as the Director of Marketing & Strategic Services at SIIA since 2014, Geri has previously held senior roles including EVP/Publisher at Chief Executive Group and Vice President of Sales & Marketing at Aequor Media. Notable achievements include creating brand positioning and go-to-market strategies, transforming traditional print brands into dynamic multi-platform content providers, and advising clients on innovative digital strategies. Geri's early career includes significant positions at The Nielsen Company, BPA Worldwide, and Guest Informant, complemented by a Bachelor of Arts in Literature from Bates College and executive education from Columbia Business School.