Katie McPhee

Katie McPhee is a seasoned marketing professional and entrepreneur, currently serving as Co-Founder of EarthAI, an events-based community focused on innovative solutions for global challenges. In addition to this role, Katie is the Founder and Fractional CMO at Upwards, providing go-to-market leadership and marketing strategy for purpose-driven organizations. Previous experience includes positions as Interim VP Marketing at Gett and Fractional CMO at Sust Global, enhancing brand and demand generation for climate solutions. As Chief Marketing Officer at Karshare, Katie spearheaded the launch in six UK cities, achieving significant growth in ride demand and supply. With a strong background in leadership at Eventbrite, Katie oversaw marketing strategy across Europe and the UK, managing diverse teams and driving user acquisition through integrated marketing initiatives. Educationally, Katie holds a Master of Science in Behaviour Change from UCL and a Bachelor’s degree in French and Politics from the University of Leeds.