Anne Rantanen

Head of Marketing at Silmäasema

Anne Rantanen is an accomplished marketing professional currently serving as the Marketing Director at Silmäasema, the largest optical retail and eye healthcare chain in Finland, since January 2016. Rantanen previously held the positions of Marketing Manager at Instru Optiikka Oy and Instrumentarium, where responsibilities included customer relationship marketing and online store management for multiple optical retail chains. With significant experience in CRM and marketing strategies, Rantanen has demonstrated success in enhancing CRM activities and developing customer care programs. Rantanen's educational background includes a Master of Business Administration from Aalto University and a Bachelor of Business Administration in Marketing and Service Production from Haaga-Helia University of Applied Sciences.

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