Will Ours

Will Ours began their career in 2020 as a Digital Account Manager at Marketing Mojo, a Digital Marketing Agency. Will then moved up to the role of Jr. Digital Marketing Account Manager, where they managed advertising platforms such as Google, LinkedIn, Facebook, and Bing, as well as completing SEO related tasks for various clients. Will'sresponsibilities included utilizing Google Analytics for measuring and developing content, managing budgets for advertising platforms, managing Google Merchant XML Feed, creating ads for various advertising platforms, keyword research and selection utilizing the Google Keyword Planner, keyword management (AWR), keyword optimization for client websites, creation of monthly reports and analysis with DataStudio, and assisting with SEO audits using third-party platforms such as DeepCrawl and Screaming Frog. In 2022, Will Ours moved to Silverback Strategies, where they currently serve as a Paid Media Manager.

Will Ours received a Bachelor's degree in Marketing from James Madison University in 2020. Will also holds several certifications, including SEO for Social Media from LinkedIn (May 2020), Marketing Tools: Digital Marketing from LinkedIn (April 2020), Hootsuite Platform Certification from Hootsuite (March 2020), Shopping Ads Certification from Google (January 2021), Email Marketing from HubSpot Academy (November 2019), Inbound Marketing from HubSpot Academy (October 2019), and Google Ads Display Certification from Google (June 2020).