Social Media Manager

Do you live and breathe social media? Are you passionate about health and wellness?

Faithful to Nature, South Africa's leading online retailer for natural products, is searching for a talented and creative Social Media Manager to join our growing team!

About You:

• You are a social media wiz with a proven track record of success in managing and growing brand communities across various platforms.

• You possess a deep understanding of the current social media landscape, particularly Meta (Facebook and Instagram) and TikTok.

• You are a master storyteller with the ability to conceptualise, develop, and execute engaging social media content that resonates with our target audience.

• You have experience collaborating with influencers to create authentic and impactful campaigns.

• You are highly organised and comfortable managing multiple projects simultaneously and meeting tight deadlines.

• You have a strong eye for design and a keen understanding of visual storytelling.

• Experience with social media management tools is a plus.

• Passionate about health and wellness, with a keen understanding of the market.

Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with FTN's overall brand objectives.

• Manage and grow FtN's presence across key social media platforms (Meta and TikTok).

• Create engaging and informative content (images, videos, stories, etc.) that resonates with our target audience.

• Brief in content to our design studio in line with campaigns and monthly deadlines

• Identify and collaborate with relevant influencers to amplify FTN's brand awareness.

• Monitor social media conversations, respond to inquiries, and build positive brand sentiment.

• Analyse social media performance metrics and report on key results (engagement, reach, website traffic, etc.).

• Stay up-to-date on the latest social media trends and adapt strategies accordingly.

• Work closely with other departments (Marketing, Content Creation) to ensure a cohesive brand voice.

• Assess and test content and/or brand presence on new platforms such as Reddit, Threads, Pinterest etc

• Assist on and contribute ideas to ad hoc PR campaigns and PR drops

Key Performance Indicators (KPIs):

• Develop and execute on monthly content plans in line with campaigns and social strategy

• Increase in social media followers across target platforms.

• Growth in brand engagement rates (likes, comments, shares).

• Increased website traffic driven by social media efforts.

• Positive brand sentiment and social media mentions.

• Successful influencer collaborations that drive sales and brand awareness.

• Meeting briefing and reporting deadlines.

• Performance monitoring and monthly social media reporting with actionable data

• Trend identification & continued platform optimisation

• Channel-specific content performance (Content Tailoring per Platform: Track the effectiveness of customised content for each social media channel)

Education & Experience:

• Relevant degree in Marketing, Communications, or a related field

• Minimum of 3 years of experience in social media management

What We Offer:

• The opportunity to work for a dynamic and growing company in the exciting health and wellness industry.

• A collaborative and supportive work environment.

• The chance to make a real impact on a brand that is passionate about making a positive difference.

Interested?

If you are a creative, passionate, and results-oriented individual who thrives in a fast-paced environment, we want to hear from you!