Paul Cook

Paul Cook, the Managing Director of Silvertree Brands, founded the company to create purpose-driven disruptive consumer brands in Africa. Paul is also the Chief Executive Officer of Faithful to Nature, a platform that offers genuinely natural products while prioritizing health and sustainability. Additionally, Paul serves as a Non Executive Director at Standard Bank Group, bringing their digital and disruptive startup experience to the organization. With a background as an Engagement Manager at McKinsey & Company and as a Chief Technology Officer at Thornhill Associates, Paul is highly experienced in strategic management and technology. Paul holds a PhD in Theoretical and Mathematical Physics from Caltech and a Bachelor of Science in Physics from the University of the Witwatersrand.