Juan Alejandro Ladino

Juan Alejandro Ladino is a seasoned content specialist and UX writer with extensive experience in various industries. Currently serving as a content specialist writer and UX writer at Simetrik since December 2022, Juan has also been an entrepreneur at Bocados Típicos Mamá Pancha since July 2019, where responsibilities include developing marketing plans and analyzing market insights. Previous roles include UX content strategist at Skydropx, UX content writer at Mercado Libre, and brand specialist at Chevron, contributing to brand positioning and marketing strategies. Juan's background in content production spans notable positions at VMLY&R and Chef® Company, with early experience at Grupo Semana, CYM Video, and Caracol Televisión. Educational qualifications include a Master's in Marketing and Sales from OBS Business School and a degree in Social Communication and Journalism from Universidad de La Sabana.